Klaviyo Integration
Segment customers and trigger flows based on return behaviour.
2 min read
Last updated 31 December 2024
Planned
A future Klaviyo integration will enable marketing automation based on return data, allowing you to segment customers and trigger relevant communications.
Planned Capabilities
Customer Properties
Sync return data to Klaviyo profiles:
| Property | Description |
|---|---|
| Lifetime Returns | Total returns by customer |
| Last Return Date | Most recent return |
| Return Rate | % of orders returned |
| Primary Reason | Most common return reason |
Event Tracking
Trigger Klaviyo flows with events:
Return RequestedReturn CompletedRefund IssuedExchange Shipped
Segmentation
Create segments based on return behaviour:
- High return rate customers
- Customers with recent returns
- Exchange vs refund preference
- Return reason patterns
Use Cases
Win-Back Campaigns
For customers who returned items:
- Trigger flow after return resolved
- Send personalised recommendations
- Offer incentive for next purchase
Size/Fit Issues
For customers citing fit issues:
- Segment by "doesn't fit" returns
- Send size guide content
- Promote exchange over refund
Quality Feedback
For defect-related returns:
- Follow up on replacement satisfaction
- Gather product feedback
- Build loyalty despite issues
VIP Protection
For high-value customers:
- Identify VIPs with returns
- Trigger personal outreach
- Preserve relationship
Why Klaviyo Integration?
| Benefit | Description |
|---|---|
| Retention | Re-engage after returns |
| Prevention | Educate to reduce returns |
| Insights | Understand customer behaviour |
| Personalisation | Relevant communications |
Interest Registration
To express interest in Klaviyo integration:
- Email support@returnmate.io
- Subject: "Klaviyo Integration Interest"
- Share your use cases
This integration is in our roadmap. Customer interest helps us prioritise development.
Current Alternatives
Manual Export
- Export return data from ReturnMate
- Import to Klaviyo as properties
- Create segments manually
API Integration
For technical teams:
- Use ReturnMate API
- Build custom sync to Klaviyo
- Contact us for API access
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