RM

Klaviyo Integration

Segment customers and trigger flows based on return behaviour.

2 min read
Last updated 31 December 2024
Planned

A future Klaviyo integration will enable marketing automation based on return data, allowing you to segment customers and trigger relevant communications.

Planned Capabilities

Customer Properties

Sync return data to Klaviyo profiles:

PropertyDescription
Lifetime ReturnsTotal returns by customer
Last Return DateMost recent return
Return Rate% of orders returned
Primary ReasonMost common return reason

Event Tracking

Trigger Klaviyo flows with events:

  • Return Requested
  • Return Completed
  • Refund Issued
  • Exchange Shipped

Segmentation

Create segments based on return behaviour:

  • High return rate customers
  • Customers with recent returns
  • Exchange vs refund preference
  • Return reason patterns

Use Cases

Win-Back Campaigns

For customers who returned items:

  1. Trigger flow after return resolved
  2. Send personalised recommendations
  3. Offer incentive for next purchase

Size/Fit Issues

For customers citing fit issues:

  1. Segment by "doesn't fit" returns
  2. Send size guide content
  3. Promote exchange over refund

Quality Feedback

For defect-related returns:

  1. Follow up on replacement satisfaction
  2. Gather product feedback
  3. Build loyalty despite issues

VIP Protection

For high-value customers:

  1. Identify VIPs with returns
  2. Trigger personal outreach
  3. Preserve relationship

Why Klaviyo Integration?

BenefitDescription
RetentionRe-engage after returns
PreventionEducate to reduce returns
InsightsUnderstand customer behaviour
PersonalisationRelevant communications

Interest Registration

To express interest in Klaviyo integration:

  1. Email support@returnmate.io
  2. Subject: "Klaviyo Integration Interest"
  3. Share your use cases

This integration is in our roadmap. Customer interest helps us prioritise development.

Current Alternatives

Manual Export

  1. Export return data from ReturnMate
  2. Import to Klaviyo as properties
  3. Create segments manually

API Integration

For technical teams:

  1. Use ReturnMate API
  2. Build custom sync to Klaviyo
  3. Contact us for API access
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